Miral and Emirates NBD announce momentous partnership

Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, is celebrating a groundbreaking and long-term strategic partnership with Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region. The partnership with Emirates NBD marks the largest sponsorship deal in Miral’s history.

As a part of the exceptional partnership, Emirates NBD will be the Official Banking Partner across multiple Miral attractions, including Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi, CLYMB™ Yas Island, Abu Dhabi and SeaWorld Yas Island, Abu Dhabi, in addition to supporting Miral with all their banking requirements. This partnership is poised to set new benchmarks in the field of entertainment and banking collaborations.

Emirates NBD cardholders will enjoy a host of exclusive benefits, including a 20% discount on park tickets and a 10% discount on food, beverages and retail purchases across all Yas Island’s theme parks and CLYMB™, ensuring a great guest experience with no blackout dates.

Liam Findlay, Chief Executive Officer at Miral Destinations, said: “We are delighted to partner with Emirates NBD, a key player in the region’s banking industry. As our Official Banking Partner, Emirates NBD will play a crucial role in further enhancing the overall experience for our guests across our world-class attractions on Yas Island, Abu Dhabi. This collaboration reinforces our commitment to providing unparalleled leisure and entertainment offerings to our guests, with added value now provided for all Emirates NBD customers.”

He added: “Emirates NBD’s history of innovation aligns with our own progressive vision. Our aim is to create lasting memories for all the family, and we hope this value-packed deal will enable more residents to come back time and again to delight in all our experiences.”

Commenting on the partnership, Deepak Chandran, Group Head of Retail Products at Emirates NBD said: “We know that our customers have come to expect the best deals when they pay with their cards. We are continually exploring avenues to offer customers exclusive and diverse lifestyle benefits, through innovative products and services and meaningful partnerships. We are pleased to collaborate with Miral, renowned for its expansive portfolio of world-class and award-winning immersive experiences and attractions across Abu Dhabi’s leisure, entertainment, and tourism landscape. The partnership further builds on our ongoing commitment to enhance customer experiences through a wide range of exciting offers and discounts.”

Emirates NBD will also be present within each park on Yas Island, taking on the role of the Presenting Partner of FacePass, an innovative contactless technology that allows guests to enter and shop within the theme parks using facial recognition.

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