Forever 21 celebrates Emirati designers through pop-up at Yas Mall this week

An exclusive pop-up with Saraya Designers goes live at Forever 21 Yas Mall

Sharaf Retail’s Forever 21 brings is hosting a five day pop-up with UAE’s renowned Saraya Designers at its iconic Yas Mall store in Abu Dhabi. The show will run from 15th to 19th June.

During the five-day showcase, shoppers will have the opportunity to shop for innovative designs in fashion and craft by home grown Emirati designers. Showcasing exclusive products and distinct pieces across fashion, jewelry, beauty and design, this first of its kind pop-up at Forever21, depicts a blend of high fashion coupled with rich Arab culture, curated and created by UAE designers, drawing inspiration from diverse Arab cultures.  from the GCC, Turkey, Azerbaijan, Lebanon

Mr. Yasser Sharaf, Vice President Retail, Hospitality, Industry and financial services, Sharaf Group, said, “Novel concept and paradigm shift in shopping experiences is our promise to our customers seeking specialized offerings in fashion. Forever 21 is a beloved brand to many since the last four decades. Along with the latest in fashion, through this bespoke event at our Yas Mall store, we aim to offer an extraordinary window and glimpse into the Arab fashion and craftsmanship to our shoppers.”

The special pop-up exhibition by Saraya Designers will run at Forever 21 in Yas Mall, 15th to 19th June from 10am – 10 pm with ample parking available in the mall.

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