Black Tap reveals new limited-edition CrazyShake®

Brught to you in collaboration with social media sensation – Ella Kaddoura

Showing once again that they have their finger on the pulse of all things up-and-coming in the food world and beyond, craft burgers and over-the-top shake specialists, Black Tap has revealed the latest addition to its CrazyShake® menu.

Created in partnership with the Dubai-based Instagram and TikTok star – Ella Kaddoura and representing her debut brand collaboration, the limited-edition, regionally-exclusive CrazyShake® by Ella Kaddoura will be available from the 23rd of June for three months only at Dubai Mall, Mall of the Emirates and Rixos Premium JBR.

Intended to appeal to food-forward Instagrammers, decadent dessert lovers, dedicated Ella fans and long-time Black Tap enthusiasts, the CrazyShake® encompasses multiple trends – think matcha flavours and a vegan donut – as well as fabulous fixings, toppings and garnishes galore. The result is an entirely unique, one-off drink that celebrates the UAE’s sweet tooth and takes #dessertgoals to a whole new level.

Destined to not just cause a stir but spark a frenzy when it launches later in the month, the dessert-drink hybrid sees Black Tap celebrating matcha, the vibrantly-hued, energy-giving, antioxidant-rich green tea powder for the first time (and for a limited-time only).

This latest sweet treat masterpiece features a signature Black Tap filled with a vanilla and matcha shake decorated with creamy vanilla frosting studded with multicoloured Sweet Star candies.

The dreamy drink is then garnished with towering swirls of whipped cream, matcha wafers and the cult-favourite snack that is the Matcha Kit Kat. A handmade, pillowy soft vegan donut from uber-popular homegrown brand Here-O, a sprinkling of matcha powder and plump red maraschino cherry provide a fitting final flourish to what is perfection in a glass.

Ella Kaddoura, the daughter of Joelle Mardinian, the hugely successful television show host, makeup artist, entrepreneur and founder of beauty empire Joelle, is a breakout social media star in her own right, known for sharing videos and images capturing her family life, love of skiing and travels with her legions of fans.

Ella Kaddoura says that she jumped at the chance to work with Black Tap: “I’ve always been a big fan of Black Tap, especially their CrazyShake® milkshakes, so being asked to create my own was a bit of a dream come true. I’m really happy with how it turned out: CrazyShake® by Ella Kaddoura features all my favourite flavours and looks amazing too. I hope people love it as much as I do!”

The limited-edition CrazyShake® by Ella Kaddoura costs AED 69 and will be available from the 23rd of June – 23rd of September.

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