UAE-grown brand champions purposeful play, creativity, and cultural discovery for children aged 6 months to 8 years
IdeaCrate Edutainment Company, a leading UAE-based provider of child enrichment and entertainment experiences, proudly announces the launch of its 2025 immersive summer camp programs under its flagship brands, Orange Wheels and Orange Seeds Nursery. Designed to spark imagination, build confidence, and support working parents, these thoughtfully curated camps will run across multiple locations in the UAE this summer.
Orange Wheels: World on Wheels (WOW)
Running from June 30 to August 29, 2025, exploring the theme of Travel Through Play, One Destination at a Time, the WOW Camp invites children aged 4 years and above on a global journey of discovery, featuring themed activities across nine international regions.
Tiered pricing starting at AED 199 per day
Timings: Morning (9 AM – 2 PM) and Evening (3 PM – 8 PM) sessions available
With sessions available in both mornings and evenings, children will engage in:
- Discovery dens with science, puzzles, and culinary exploration
- Imagination Labs, movement games, and cultural quests
- WOW passport activities with stamp collections and rewards
- Daily meals included, and flexible camp durations ranging from 1 to 40 days
Camp locations: all Orange Wheels centers across the UAE
Early bird registration: 15% off until June 20, with an additional 10% sibling discount.
Orange Seeds Nursery: Lights, Camera, Action!
Launching on July 7 through August 22, 2025, and centred around the theme of Center Stage – Where Creativity Takes the Lead on, this performing arts-inspired camp is tailored for children aged 6 months to 6 years, offering a nurturing environment where creativity and self-expression flourish.
Campers will enjoy:
- Music & Movement sessions and global dance-offs
- Drama & Charades, puppet theatre, and costume creation
- Art & Set Design, photography, and physical play
Camp locations: Dubai Silicon Oasis & Mangrove Village, Abu Dhabi
“As a mother and educator, I’ve seen firsthand how a child’s confidence blooms when learning feels like play,” says Shifa Yusuffali, CEO of IdeaCrate Edutainment Company. “These camps are designed to nurture that spark—through movement, storytelling, and global curiosity—while giving parents peace of mind and flexibility.”
With high parental satisfaction and strong historical demand, IdeaCrate’s summer programs have become a trusted choice for families seeking developmental enrichment during school breaks. From Montessori-inspired settings to vibrant, play-based learning, Orange Wheels and Orange Seeds Nursery continue to redefine what summer means for children in the UAE. Parents can now register online or visit any Orange Wheels or Orange Seeds location to book their child’s spot. Early bird rates apply until June 20, and places are filling fast.
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