Boasting non-stop celebrations, captivating live performances, and an array of exhilarating activities, LIWA VILLAGE powered by du is the most spectacular winter extravaganza in the heart of the desert
LIWA VILLAGE powered by du, in association with Wio Bank and accelerated by EXEED, has just unveiled another lineup of partners and brands coming to the long-awaited desert festival this December.
Featuring endless activities across different zones, all designed to deliver exclusive experiences in a family-friendly ambience, LIWA VILLAGE powered by du is the ultimate destination for an unforgettable road trip and a unique celebration of Emirati culture, art, music, and adventure.
With a plethora of Arabic culinary delights, renowned retailers, and magnificent musical revelries, every day in this miraculous oasis is a journey of discovery that will transport you to a realm of pure enchantment.
Delight in the Finest Emirati and Arabic Cuisine
Many global and regional F&B brands will be present across the diverse zones, bringing the best flavours of the region to the heart of the desert. At SOUK, a traditional Arabian marketplace with breathtaking views from its rooftop, guests can savour perfectly cooked “harees”, one of the most popular Middle Eastern dishes from Harees Al Fareej, while Mandi Man will prepare the original Yemeni dishes of “mandi” and “madhbi” with a contemporary touch. SOUK will also feature Cartel Coffee Roasters, an iconic brand that embraces the pursuit of exceptional coffee, freshly roasted in Abu Dhabi to preserve the ultimate taste and earthy aromas.
At OASIS, where the beauty of the past converges with the novelty of the present, exceptional F&B concepts are available at every corner, including Home Bakery, a local eatery born out of a natural love of baking and creating new types of desserts, BB Social, serving up modern Asian cuisine, and NINIVE, offering Middle Eastern delights in the most authentic way. OASIS visitors can also indulge in small bites and desserts from Absolute ZERO andwash down all these flavours with aromatic coffee from RAIN, a brand with a strong passion for brewing the most authentic and mouthwatering coffee on the market.
Moving to CARNIVAL, which features a stunning amusement park, coffee lovers are in for another special treat, as the zone has four different cafes: Glaze, Leopard, WHITE, and Hoka. In addition to tempting signature coffees, these brands will also provide a wide range of energising beverages and tasty bites. To please every sweet tooth, JIGGLY WIGGLY SWEETS will bake fluffy Japanese cheesecakes, while Baskin-Robbins will offer a refreshing escape from the mid-day heat with their decadent ice cream selection. CARNIVAL visitors who wish to experience more than beverages and light bites can head to Mamacita, a brand renowned for its juicy burgers and tantalising dishes cooked in a food-truck style.
In the PUBG MOBILE zone, where a range of e-sport activities are taking place, a new culinary adventure is unfolding. From signature burgers created by GOAT and the indulgent bites of Irdk to flavour-rich coffee brewed by Must, the F&B concepts will cater to every palate, promising enticing tastes that match the thrills of this action-packed zone.
Enjoy Unparalleled Shopping Experiences
Various renowned retail brands from across the globe will descend on LIWA VILLAGE powered by du, complementing this winter extravaganza with their diverse array of goods and unique retail shopping concepts. In addition to the myriad of retailers in the SOUK, the zone also hosts IZEL, a modern fashion store creating vogue styles for the women of today, and Anfansic Dokhoon, boasting a collection of perfumes with distinct scents, including the woody smell of oud.
An exciting array of retailers also awaits at the OASIS, including brands such as Khaltat, a perfume collection of fragrant scents, Michael Kors UAE, a renowned retail chain offering glamourous designs since 1981, TRYANO, a concept department store creating exceptional experiences through carefully curated editions of international and regional luxury, fashion, and beauty brands, and Benefit Cosmetics, a brand which aims to be more than just a makeup business, featuring a plethora of cosmetics to suit your every desire.
Visitors can head to A FRND OF MINE, a lifestyle shop offering “FRND” branded goods, from socks to hats and t-shirts to jackets, FEATHERS, a brand inspired by the iconic beauty and symmetry of the ever-elegant peacock, offering everything from sandals and caps to sunglasses, wallets, and mugs, and Carter & White, which sells not only luxury clothing but also yacht accessories.
Catch the Desert’s Thrills and Spills with Exciting Activities
Beyond the delicious food and the extensive selection of retailers, LIWA VILLAGE powered by du is also taking the thrills to new heights with some immersive activations. At PUBG MOBILE, visitors can dive into the heart-pounding action of this battle royale game by partaking in tournaments, such as Laser Strike, Shooting Range, and Victory Snapfort. CARNIVAL also has its own games and rides, from Basketball and Lobster Pot to Hook a Duck, Pyramid Smash, and much more.
Adding to the desert’s vibrant ambience at LIWA VILLAGE powered by du is a myriad of exclusive adventures that will truly leave everyone in awe. From breathtaking hot air balloons and adventurous paragliding to exhilarating gyrocopter rides and plenty of other activations, there’s something for everyone to become truly immersed in the extraordinary.
Elevate Your Entertainment Experience with Enchanting Arabic Rhythms
An exciting array of artists will ignite the MAIN STAGE presented by du every weekend during this month. The upcoming weekend on December 16th will feature the Kuwaiti Abdullah Al-Ruwaishid, the Saudi Ali Bin Mohammed, and the Lebanese singer and actor Diana Haddad. On December 23rd, visitors can enjoy captivating Arabic melodies from Abadi Al Johar and modern Kuwaiti singing from Mutref AI Mutref. On the final weekend, which falls on New Year’s Eve, the excitement will be topped off with a spectacular set of Saudi and Emirati tunes, performed by Khalid Abdulrahman, Eida Al Menhali, and Hamad Al Ameri.
Building on the remarkable success of last year’s LIWA VILLAGE powered by du this edition has received prestigious sponsorships from renowned brands, including du, a leading telecommunication operator in the UAE, and Wio Bank, the region’s first platform bank, which has expressed its excitement in being an associate sponsor of the festival, ushering in long-lasting collaborations between both organisations for years to come.
EXEED, the premium automotive brand represented by Al Ghurair Motors (AG Motors) was also among the notable sponsors of this festival. Mohammed Maktari, General Manager of AG Motors, commented on the great potential of this partnership, saying, “We are delighted to announce our partnership with the prestigious Liwa Festival. EXEED by Al Ghurair crafts exceptional experiences that seamlessly blend luxury with cultural richness, and this collaboration exemplifies that commitment.”
Taking place every day during December, the second edition of LIWA VILLAGE powered by du promises to bring back all last year’s excitement and add even more to it. Boasting 24 days of non-stop extravaganzas far away in the desert, this spectacular festival is the ultimate escape from the bustle of the city. Running until the end of this month, don’t miss out on enjoying a well-rounded winter experience and grab your ticket today from LIWA VILLAGE’s official website.
